Experience

Ventus by Digi
Hopkins, MN

Marketing Manager, 2022 - Present

• Lead end-to-end marketing strategy across digital, events, and content channels to drive lead generation and support sales growth

• Manage annual marketing budget, vendor relationships, and campaign execution to maximize ROI and efficiency

• Analyze performance across web, paid media, social, and events, optimizing campaigns based on data insights

• Directed brand transition following acquisition, ensuring consistency across all marketing channels

• Developed and executed annual industry conferences, including NRF Big Show and NAMA Show, generating up to 20% more leads year over year and increasing brand visibility

• Owned trade show strategy and ROI evaluation to improve event effectiveness

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Marketing Specialist, 2020 - 2022

• Executed multi-channel marketing initiatives including web, email, social media, and print collateral

• Managed blog and social content strategy to increase engagement and visibility

• Created targeted content supporting lead generation and product awareness

• Partnered with sales to develop presentations and marketing materials for business growth

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DeltaPlus
Shelton, CT

Branding Expert & Marketing Communications, 2019 - 2020

• Led brand integration following acquisition across digital, print, and campaign channels

• Developed strategic design and production of new branded booth at the largest industry show, NSC Safety Congress & Expo generating up to 15% more leads

• Managed trade show planning, logistics, and budget

• Developed marketing content including catalogs, web content, and training materials

• Supported advertising campaigns and tracked performance metrics

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Benjamin International
Bristol, CT

Art Director, 2013 - 2019

• Led creative direction for branding, packaging, and marketing across 10,000+ products

• Managed internal and external creative teams, overseeing workflow and production

• Directed launch of multi-million-dollar B2B e-commerce platform

• Developed 12+ internal brands to increase product differentiation and engagement

• Led trade show strategy and execution for national events

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LDesign Company
Remote

Owner / Marketing & Branding Consultant

• Delivered strategic marketing and branding consulting for a range of clients, developing custom marketing plans and campaigns

• Managed full project lifecycle including strategy, design, production, and client communication

• Coordinated event planning and execution, managing logistics, marketing materials, and on-site brand presence

• Oversaw vendor relationships including sourcing, negotiation, and project management to ensure quality and cost efficiency

• Developed marketing assets and creative solutions that supported business growth and brand positioning

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Souders Advertising
Albany, NY

Graphic Designer, 2006 - 2009

• Designed print and digital marketing materials including advertisements, brochures, and promotional assets to support client campaigns 

• Collaborated with account and marketing teams to translate client goals into effective creative solutions

• Managed multiple projects simultaneously, consistently meeting deadlines in a fast-paced agency environment 

• Contributed to campaign development through concepting and visual execution

Core Competencies

• Marketing Strategy

• Lead Generation

• Brand Development

• Campaign Managemen

• Content Strategy (Web, Email, Social)

• Event & Trade Show Marketing

• Cross-Functional Collaboration

• Vendor & Budget Management

• Marketing Analytics & Performance Optimization

• AI & Automation