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Marketing Portfolio

A selection of marketing, digital, and event initiatives I have led or contributed to, including corporate events, product launches, website strategy, and campaign execution. The work reflects end-to-end involvement across planning, coordination, execution, and operational delivery.

Corporate Events & Experiential Marketing

Trade Show Marketing & Brand Repositioning Execution

The NRF Big Show

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​Led the end-to-end planning and execution of Digi Ventus’ presence at the NRF Big Show in New York, a major industry trade show focused on networking, partnerships, and lead generation. This year’s event coincided with a full company rebrand from Ventus to Digi Ventus and the launch of a new partner program, requiring a complete update of messaging, booth presence, and pre-show marketing.

Role 

Served as lead marketing and event owner for the trade show program, responsible for strategy, coordination, and execution across a $80K budget.

Managed all aspects of planning and delivery, including:

  • Trade show booth strategy, setup, and breakdown for a 40’ x 30’ shared booth environment

  • Coordination across internal business units, sales teams, external vendors, and logistics partners

  • Development and execution of pre- and post-show email campaigns and LinkedIn marketing

  • Oversight of booth staffing strategy, including hiring external support staff to optimize lead capture

  • Vendor management (booth builders, printers, promotional product suppliers, and venue logistics at the Javits Center)

  • On-site leadership across ~17 stakeholders including sales, support staff, and external partners

  • Coordination of live product demonstrations and partner integrations within the booth

 

Impact

  • Delivered a 20% increase in lead generation year-over-year

  • Supported successful launch and visibility of new Digi Ventus brand and partner program at a major industry event

  • Strengthened strategic relationships with partners featured in-booth and increased engagement across co-marketing efforts

  • Received direct positive feedback from senior leadership, including VP-level recognition of booth execution and messaging clarity

  • Improved internal alignment and team morale through highly organized execution and clear on-site leadership

  • Maintained full booth functionality during venue-wide connectivity issues through rapid on-site troubleshooting and infrastructure adjustments

Event Planning and Management

Cash in the USA

Co-led the development and execution of Cash in the USA, an industry event bringing together professionals across banking, finance, and cash management. The event was co-owned with a UK-based partner organization and designed to establish a cross-market platform for thought leadership, industry networking, and professional engagement within financial institutions.

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Managed the event from its inaugural launch through its third year where it  grew to a 2 day event, supporting its growth into an established industry gathering.

Role

Served as a core event and marketing lead responsible for building, promoting, and executing the event across both U.S. and UK stakeholders.

Key responsibilities included:

  • Co-owning event development and execution with UK-based partner organization

  • Leading end-to-end planning from inaugural launch through year three of the event

  • Managing venue coordination (The Hermitage Hotel, Johnny Cash Bar) and agenda development across industry themes

  • Developing and evolving event branding, including design of the U.S. sector logo and visual identity system

  • Creating and executing promotional strategy across email marketing, press outreach, and digital communications to drive ticket sales and attendance growth

  • Managing vendor relationships for event production, signage, and on-site materials

  • Coordinating with sales directors and internal teams to drive audience growth and industry engagement

  • Overseeing full lifecycle execution including pre-event planning, on-site management, and post-event coordination

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Impact

  • Grew event attendance by approximately 25% year over year from inaugural launch through third year

  • Established Cash in the USA as a recognized industry event for networking and engagement within banking and financial institutions

  • Strengthened positioning of Ventus (Digi Ventus) as a thought leader within the financial services sector

  • Supported consistent audience growth and ticket sales through coordinated marketing and sales initiatives

  • Built long-term engagement with industry professionals and customers across multiple event cycles

  • Delivered a scalable event model that successfully transitioned from launch event to established recurring industry program

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www.cashintheusa.com

Event Planning and Management

Boss Lady Pitch 

Co-created Boss Lady Pitch as an entrepreneurial event brand designed to celebrate and showcase women-led small businesses through a pitch-style experience centered on empowerment, visibility, and community.

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Role

Served as a core creative and marketing lead responsible for building the event identity and supporting end-to-end promotional execution.

  • Developed event branding and visual identity, including logo design

  • Created all digital marketing assets and promotional materials

  • Designed event collateral including step-and-repeat banners and attendee giveaway materials

  • Supported event marketing execution across pre-event promotion and on-site branding

 

Impact

  • Established a cohesive event brand identity that elevated the positioning of women entrepreneurs and small business storytelling

  • Delivered a fully branded event experience across digital and physical touchpoints

  • Strengthened engagement and visibility for participating entrepreneurs through cohesive event marketing and design

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Digital Marketing & Campaigns

Digi Ventus Website - Digital Strategy, UX & Launch Execution

Digi Ventus/Digi

Led the strategy and execution of a full website redesign for Digi Ventus, repositioning the brand from Ventus to Digi Ventus with an expanded focus on managed connectivity solutions and a newly introduced partner program.

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The project was designed to serve dual audiences; customers and partners, while supporting lead generation, brand repositioning, and early-stage digital growth for a newly established domain. This required balancing competing messaging priorities, simplifying site structure over time, and building a scalable foundation for ongoing digital marketing efforts.

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Role

Served as lead digital marketing and website strategy owner, responsible for defining site architecture, UX structure, and content direction while managing execution across internal and external teams.

Key responsibilities included:

  • Designed full website sitemap, navigation structure, and page hierarchy based on business and audience needs

  • Created wireframes and visual direction using Figma and Illustrator to guide development

  • Defined content structure and guided messaging in collaboration with an internal content specialist

  • Managed end-to-end handoff between internal developer resources and external agency partners

  • Acted as primary point of coordination for timelines, feedback loops, and implementation decisions

  • Led transition to a new CMS platform, managing learning curve and implementation challenges

  • Oversaw iterative simplification of site structure to improve clarity and usability over time

 

Impact

  • Delivered a full website redesign supporting a major brand transition from Ventus to Digi Ventus

  • Established foundational digital presence for a new domain supporting both customer acquisition and partner engagement

  • Improved clarity of messaging and structure for dual audiences (customers and partners)

  • Built scalable website architecture designed to support future SEO, paid media, and content expansion initiatives

  • Enabled cross-functional alignment between internal development resources and external agency teams through centralized project ownership

  • Created a structured digital foundation now being expanded through ongoing content optimization and performance marketing efforts

Digital Marketing & Campaigns

Digi Ventus/Digi

Led and executed multi-channel digital marketing initiatives across email, LinkedIn, and lifecycle campaigns supporting product launches, rebranding efforts, and industry events for Digi Ventus. Work focused on driving lead generation, improving audience engagement, and supporting both customer and partner-facing marketing strategies.

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Responsible for developing and executing campaigns across the full funnel—including pre-event promotion, post-event follow-up, product messaging, and partner program awareness—while managing marketing automation systems and cross-channel messaging consistency.

Role

Served as lead digital marketing executor and strategist across email marketing, campaign development, and digital communications.

Key responsibilities included:

  • Owned development and execution of email marketing campaigns across HubSpot, Salesforce, and Sendinblue

  • Wrote approximately 90% of all marketing email content including pre-event, post-event, product, and partner program communications

  • Designed email layouts and campaign assets for digital distribution

  • Built and managed marketing automation flows for lifecycle campaigns and lead nurturing

  • Developed segmented email lists and targeting strategies to improve engagement and conversion

  • Created and managed landing pages to support campaign traffic and lead generation

  • Led LinkedIn content strategy and coordinated messaging themes across digital channels

  • Supported internal communications and announcements for marketing and event initiatives

  • Collaborated on campaign strategy for product positioning, rebranding, and event promotion

 

Impact

  • Improved email engagement performance through A/B testing of messaging formats, subject lines, and content structure

  • Increased lead generation through integrated email and landing page campaign strategies

  • Supported year-over-year ticket sales growth for Cash in the USA through targeted pre- and post-event campaigns

  • Strengthened campaign performance by implementing segmented messaging and controlled email frequency strategies

  • Improved audience engagement across LinkedIn and email channels through consistent messaging themes tied to product, events, and partner initiatives

  • Contributed to measurable increases in post-email customer activity and sales-qualified leads within HubSpot

  • Established scalable lifecycle marketing approach supporting events, product launches, and partner program rollout

Digi Ventus — Product Marketing (VRB842 Router)

Digi Ventus/Digi

Supported product marketing and positioning for Digi Ventus managed connectivity solutions, including the VRB842 router used in enterprise networking, failover, and remote connectivity applications. Work aligned with the company’s rebrand and partner program launch, requiring clear translation of technical capabilities into customer-facing messaging and demos.

Role

Owned and supported product marketing execution for the VRB842 router in collaboration with internal product and technical teams.

  • Developed customer-facing messaging for the VRB842 router and connectivity solutions

  • Translated technical capabilities into marketing content across web, email, and sales materials

  • Supported integration of product messaging across digital campaigns and trade show assets

  • Coordinated with technical teams to ensure accuracy of product positioning and demo functionality

  • Supported setup and execution of live trade show product demonstrations

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Impact

  • Improved clarity and consistency of product messaging across marketing and sales channels

  • Strengthened alignment between technical capabilities and customer-facing communication

  • Enabled effective live demonstrations of VRB842 functionality at industry events

  • Supported unified product positioning during Digi Ventus rebrand and partner program rollout

Brand & Community Building

Community Organization

Women Entrepreneurs' Social

As the visionary behind Women Entrepreneurs' Social, I forged a vibrant community that transcended boundaries and empowered women entrepreneurs to thrive. From its inception, I conceptualized and built every facet of this organization, crafting not just a brand, but a community. From developing the logo and marketing materials to meticulously planning events that resonated with our spirit, every step was fueled by a commitment to create a nurturing environment. The logo and visual identity reflect our values—strength, unity, and growth—infusing them into every touchpoint.

Through strategic marketing, I propelled Women Entrepreneurs' Social into a dynamic force. I fostered relationships, built connections, and facilitated meaningful dialogues that fueled collaboration and innovation. Our community grew, embracing diverse entrepreneurs and celebrating their journeys.
 

Women Entrepreneurs' Social was more than an organization; it's a space where dreams flourish and connections become lasting partnerships. From concept to expansion, I've poured heart and soul into building a platform that nurtured, supported, and uplifted women entrepreneurs on their unique paths to success.

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www.womenesocial.com

Organization

LDesign Company

LDesign Company was born from a vision to create design experiences that resonate and inspire. Over a decade ago, I embarked on this journey, fueled by a passion for crafting visuals that tell compelling stories. With meticulous attention to detail and an innovative spirit, I built a creative powerhouse that exceeded expectations.​

From the first brushstroke to the final pixel, every project was an opportunity to shape brands and elevate their presence. Collaborating closely with clients, I translated their aspirations into captivating visual identities, engaging websites, and immersive user interfaces. The artistry extended beyond aesthetics; it was about strategic storytelling that captured hearts and minds.​

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Reflecting on the journey, LDesign Company was more than a design firm; it was a vessel for ideas, a conduit for creativity, and a testament to the power of passion. It leaves behind a legacy of designs that continue to inspire and make a lasting impact.

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While LDesign Company was operational I was the owner and operator as well as the chief designer. I serviced small business by providing marketing consultation, printed materials, e-mail marketing, event management, promotional products, and design services.

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